It's an interesting partnership, and I think that's where we should start. How much does this move the needle for you. You know, we've talked in the past on this program, Jason, with you about the integration of the live sports event and the broadcast with the betting activity.Your big picture goal with this deal. Well, first of all, ESPN is a, you know, iconic brand. It's, you know, by far the biggest name in sports in the United States.And they have an incredible portfolio, an unmatched portfolio of sport ...

Core Insights - The partnership between ESPN and DraftKings is seen as a significant move, leveraging ESPN's iconic brand and extensive sports content portfolio to enhance customer engagement in the sports betting space [1][2][3] - The integration of live sports events with betting activities is a strategic focus, aiming to capitalize on the high customer overlap between sports fans and bettors [2][3] Company Strategy - DraftKings has a history of partnerships with ESPN and is excited to expand this collaboration, which is expected to enhance their presence across the sports landscape alongside deals with NBCUniversal and Amazon [3] - The company is entering the predictions market, which is viewed as an incremental opportunity rather than a cannibalization of existing offerings, with a focus on developing a best-in-class product [6][10] Market Dynamics - In the UK, exchange-based betting constitutes about 5% of the total market, suggesting that predictions markets can coexist with traditional sportsbooks without significant cannibalization [5] - The predictions market is anticipated to encourage more states to legalize sports betting, as it represents regulated activity that states currently do not benefit from [11][12] Financial Performance - DraftKings has made significant progress over the past few years, transitioning from a position of substantial losses to profitability, with a notable turnaround reflected in a $1.5 billion improvement in adjusted EBITDA [15][16] - The only negative aspect in recent performance was related to sports outcomes, which is considered a temporary issue not reflective of the company's fundamentals [17]