It's an interesting partnership, and I think that's where we should start. How much does this move the needle for you. You know, we've talked in the past on this program, Jason, with you about the integration of the live sports event and the broadcast with the betting activity.Your big picture goal with this deal. Well, first of all, ESPN is a, you know, iconic brand. It's, you know, by far the biggest name in sports in the United States.And they have an incredible portfolio, an unmatched portfolio of sport ...

It's an interesting partnership, and I think that's where we should start. How much does this move the needle for you. You know, we've talked in the past on this program, Jason, with you about the integration of the live sports event and the broadcast with the betting activity.Your big picture goal with this deal. Well, first of all, ESPN is a, you know, iconic brand. It's, you know, by far the biggest name in sports in the United States.And they have an incredible portfolio, an unmatched portfolio of sport ...