I would say it's a couple things. I mean, one is we will continue to be active for topshelf, top tier sports programming like the one, you know, with the USGAA or like the set of rights with the USGAA that we announced today. That's our current core business and we'll continue to invest in uh our core business, but we'll also invest in uh growth of our digital properties. So, organic growth of digital properties like the ones we have in golf with golf now and golf pass.And then I think we also have to be as ...