Core Insights - DraftKings Inc. has announced significant product and market expansion plans, including a full Spanish version of its Sportsbook and Casino app, targeting the growing Spanish-speaking customer base in North America [1][2][3] - The company plans to launch its mobile sportsbook in Missouri on December 1, 2025, following the approval of a temporary direct mobile sports wagering license by the Missouri Gaming Commission [4][5] Product Personalization - The rollout of Spanish-language functionality aims to enhance accessibility and strengthen DraftKings' overall addressable market, with a focus on personalized onboarding, navigation, promotions, and betting content for Spanish-speaking users [2][3] - DraftKings will also provide Spanish-language customer support and responsible gaming tools as part of this initiative [2] Market Expansion - Missouri has been identified as the next U.S. expansion market for DraftKings, aligning with the company's long-term customer acquisition strategy due to the state's strong sports culture [4][5] - The company has already established partnerships with local teams, including the Kansas City Chiefs and the St. Louis Blues, to enhance its market presence [4] Responsible Gaming Initiatives - DraftKings emphasizes responsible gaming by introducing tools like My Stat Sheet and My Budget Builder, which assist users in tracking their activity and managing spending [6] - The company plans to host a ceremonial first bet event in St. Louis, featuring notable sports figures to promote responsible wagering during new market rollouts [6][7]