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Spotify now has half a million video podcasts, which nearly 400M users have watched
TechCrunch· 2025-11-04 16:21
Core Insights - Spotify's video podcasts are experiencing significant growth, with nearly 500,000 shows and over 390 million users streaming video podcasts, marking a 54% year-over-year increase [1][2] - The time users spend on video content has more than doubled year-over-year, driven largely by video podcasts, with an 80% increase in consumption since the launch of the Spotify Partner Program in January [3] User Engagement and Content Expansion - Spotify has expanded its video podcast catalog significantly, from 250,000 shows in June 2024 to nearly 500,000, reflecting increased investment in this format [2] - The platform allows user engagement through comments, Q&As, and polls, enhancing the social networking aspect of the app [2] Strategic Partnerships - A partnership with Netflix will begin distributing Spotify's video podcasts to a wider audience starting in 2026, with the aim of positioning Spotify as a distribution hub for creators [4] - Co-CEO Alex Norström emphasized the importance of helping creators reach audiences across multiple platforms, aligning with Spotify's creator-first philosophy [5] Advertising and Revenue Opportunities - Spotify has provided advertisers with programmatic access to its audio and video inventory, although it anticipates 2025 to be a transition year for its advertising business [7] - Co-CEO Gustav Söderström indicated that the dual presence of creators on both Spotify and Netflix could create additional revenue opportunities [5] Financial Performance - Spotify reported an 11% year-over-year increase in monthly active users, reaching 713 million, and revenue of €4.27 billion (~$4.9 billion), exceeding Wall Street expectations [8] - The company achieved a net profit of €899 million (~$1 billion) during the quarter, although stock prices fell due to mixed guidance for the fourth quarter [8]