Core Insights - Spotify has launched music videos in beta for premium users in the U.S. and Canada, expanding from previous global markets [1] - The initial catalog includes artists like Ariana Grande and Olivia Dean, with plans for rapid growth in availability [2] - A survey indicated that over 70% of users believe more video content would enhance their Spotify experience [3] Group 1 - The introduction of music videos aims to elevate the listening experience and deepen fan engagement [3] - Premium subscribers can easily switch between audio and video formats on various devices [4] - The launch is expected to provide additional revenue streams for publishers and songwriters [4] Group 2 - Spotify plans to expand music video availability to additional markets including Antigua & Barbuda and Ghana [4]