Core Insights - Spotify plans to raise prices for its premium individual subscription in certain markets as part of its strategy to enhance profit margins and invest in new features aimed at reaching 1 billion users [1][3][4] Pricing Strategy - The monthly price for the premium individual subscription will increase from 10.99 euros ($12.93) to 11.99 euros ($14.05) in various regions including South Asia, the Middle East, Africa, Europe, Latin America, and the Asia-Pacific [4] - The company views price adjustments as a necessary tool in its business strategy, indicating that such changes will be made when deemed appropriate [4] Financial Performance - Recent price increases, along with cost-cutting measures, contributed to Spotify achieving its first annual profit last year [4]