Core Insights - Spotify is launching music videos in the U.S., Canada, and several other markets, following a beta launch in international markets last year [1] - The music videos will be available exclusively to Spotify Premium subscribers and can be accessed on various platforms including iOS, Android, desktop, and TV apps [1] Group 1: Video Feature Details - Users will have the option to "Switch to video" while listening to a song, allowing seamless transition from audio to video [2] - The music video will replace the short looping video that typically accompanies tracks unless disabled in settings [3] - By the end of the month, Spotify will introduce video-specific playlists for U.S. and Canadian subscribers, featuring genres like 90s Video Hits and Hip-Hop Throwbacks [3] Group 2: Competitive Landscape - The introduction of music videos aims to enhance Spotify's competitive edge against YouTube, which has its own music streaming service and is expanding into podcasts [4] - Spotify has been adding features like video podcasts and social elements to make the app feel more like a social network [4] Group 3: Licensing and Partnerships - Spotify's music video feature follows a deal with the National Music Publishers' Association (NMPA) to expand AV rights in the U.S., which is expected to increase revenue for songwriters and independent publishers [10] - The company has also secured AV rights agreements with major labels including Universal, Sony, and Warner Music Group [11] - Specific details regarding the number of videos at launch and the labels involved have not been disclosed, but music video streams of at least 30 seconds will generate royalties [11] Group 4: Global Expansion - In addition to the U.S. and Canada, music videos will also be launched in several Caribbean and African countries, including Antigua & Barbuda, Jamaica, and Ghana [12] - In beta markets like Brazil and Colombia, music videos are available to free-tier listeners as well [12]