Core Insights - Magnite's SpringServe video platform has achieved a 25% year-over-year growth in impressions served for FanDuel Sports Network, indicating strong collaboration and momentum in the live sports streaming sector [1][5] - The shift towards streaming live sports content is driving FanDuel Sports Network to leverage Magnite's technology for better monetization and enhanced viewer experience [2][4] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [6] - FanDuel Sports Network, owned by Main Street Sports Group, is a leading multiplatform provider of local sports, producing over 3,000 live sports events annually and partnering with major sports leagues [7][8] Industry Trends - Digital live sports viewership in the U.S. is projected to grow over 14% in 2025, driven by cord-cutting and the increasing preference for streaming among sports fans [5] - The collaboration between FanDuel Sports Network and Magnite positions them to capitalize on the growing trend of digital sports consumption [5]