Core Viewpoint - Tilray Brands, Inc. is launching a new limited-edition line of premium cannabis flower called BC Selects under its Broken Coast brand, emphasizing quality and unique phenotypes from its genetic library [1][6]. Product Launch - BC Selects will feature small-batch, non-irradiated cannabis flower selected for exceptional qualities, including dense cola structure and pronounced terpene profiles [2]. - The first strain, Sprits 26, offers a balanced hybrid experience with a THC content of 28–34% and a terpene content of 2–5%, showcasing dominant terpenes like nerolidol and caryophyllene [3]. - Alongside BC Selects, Broken Coast is also introducing a modern version of the iconic Blue Dream strain in various formats [5]. Brand Commitment - Broken Coast is dedicated to pushing the boundaries of craft cannabis by curating exceptional phenotypes and prioritizing quality over quantity [6]. - The brand's philosophy emphasizes a relentless pursuit of purity and quality, involving meticulous monitoring of growing conditions and adherence to strict protocols [8][9]. Company Overview - Tilray Brands operates globally, focusing on lifestyle and consumer packaged goods, with a mission to inspire joy through innovative products [10]. - The company supports over 40 brands across more than 20 countries, including cannabis offerings and craft beverages [10].