Key Takeaways Sprouts Farmers' e-commerce sales climbed 27%, now forming 15% of total sales.The digital push includes data-driven personalization and expanded delivery partnerships.Tested Sprouts Reward members spend more, supporting full-scale program rollout.Sprouts Farmers Market, Inc.’s (SFM) increased focus on digital transformation is driving stronger customer engagement and higher spending among loyal customers. The impact was evident in the second quarter of 2025, as e-commerce sales jumped 27% and ...