Core Insights - Stagwell has launched the Stagwell Media Platform (SMP), a centralized team aimed at enhancing client advantages through optimized media, technology, and data solutions [1][2][3] - Matt Adams has been appointed as Global CEO of SMP, while Marissa Jimenez will serve as Global Chief Trading and Solutions Officer, effective July 14, 2025 [2][4] - The SMP aims to streamline operations across Stagwell agencies and improve efficiency and outcomes for clients by leveraging scale and technology [3][4] Company Structure and Leadership - Matt Adams will continue his role as Global Chief Operating Officer of Assembly Global while leading SMP [2] - Marissa Jimenez brings 20 years of experience from Dentsu US, where she served as EVP, Commercial, and will report to Adams [2] Strategic Objectives - The SMP is designed to enhance collaboration and efficiency across all Stagwell agencies, utilizing partnerships to optimize media and technology investments [3][4] - The platform offers a suite of solutions that aim to reposition and expand business operations in a consolidating, addressable market [5]