Core Viewpoint - TryHard Holdings Limited has entered into a Memorandum of Cooperation with STAR PARTY HK LIMITED to develop the "Star Party" entertainment brand in Japan, marking a significant step in their collaboration [1][2]. Group 1: Joint Venture Details - The parties plan to establish a joint venture named Star Party Japan Investment Co., Ltd. to operate and expand the "Star Party" brand in Japan [3]. - The registered capital of the joint venture is tentatively set at 90 million Japanese Yen, with STAR PARTY contributing RMB 7.5 million and TryHard also contributing RMB 7.5 million [4][5]. - STAR PARTY will hold 65% equity in the joint venture, while TryHard will hold 35% [4][5]. Group 2: Strategic Intent and Framework - The MoC establishes a framework for further negotiations on joint venture structure, governance, brand authorization, and profit-sharing mechanisms [7]. - The collaboration aims to leverage both parties' strengths in branding, management expertise, and resources to enhance the strategic positioning of the Star Party brand in Japan [8]. Group 3: Management Commentary - The CEO of TryHard expressed optimism about the partnership, emphasizing the potential for meaningful engagement in the Japanese market [10]. - A representative from STAR PARTY HK LIMITED highlighted Japan's strategic importance for long-term growth and the significance of the MoC in building localized engagement [10]. Group 4: About the Companies - TryHard Holdings Limited focuses on lifestyle entertainment, offering event curation, consultancy, venue sub-leasing, and restaurant operations [11]. - Star Party, established in 2011 in China, aims to create a diverse entertainment experience and has a presence in over 100 cities with plans for further expansion [13][15].