Star Wars (Mandalorian and Grogu)
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Hasbro CEO Talks “Really Cool” ‘Kpop Demon Hunters' Netflix Toy Deal, Says “45 To 50” Film & TV Projects Now In Development
Deadline· 2025-10-23 18:21
Core Insights - Hasbro reported better-than-expected third-quarter results with total revenue of $1.39 billion, an 8% increase year-over-year, and earnings per share of $1.68, surpassing Wall Street analysts' forecasts [1] Financial Performance - Total revenue for the third quarter reached $1.39 billion, reflecting an 8% increase compared to the previous year [1] - Earnings per share were reported at $1.68, exceeding analyst expectations [1] Retail and Market Trends - Positive signs were noted in October regarding retailers increasing their inventory of toys and games ahead of the holiday season [2] - Disruptions in retail were acknowledged, attributed to factors including the U.S. tariff regime, with expectations of rising retail prices if current tariffs remain [2] Entertainment Strategy - Hasbro has adopted a more "asset-light" approach to its entertainment business following the sale of eOne to Lionsgate, focusing on licensing content to third parties while developing its own family brands [3] - Total entertainment revenue for the third quarter was $61.3 million, with 87% coming from the family category [3] Future Outlook - The entertainment segment is expected to maintain steady revenue with high margins between 50% to 60%, although revenue delivery may vary based on deal timing [4] - Approximately 45 to 50 series and feature film projects based on major Hasbro properties are currently in development, with notable collaborations with major studios like Disney and Netflix [5] Upcoming Projects - Anticipated toy lines for 2026 include Kpop Demon Hunters, with Hasbro and Mattel as co-master toy licensees [6] - Disney's upcoming slate includes major titles such as Toy Story 5, a new Star Wars project, and a new Avengers entry, which are expected to drive interest in related toy lines [6]