Core Insights - Peloton Interactive's stock peaked at $163 in 2021, representing a 460% return for early investors, but has since lost 95% of its peak value, with recovery appearing uncertain [1] - The company experienced a surge in demand for at-home exercise equipment during the COVID-19 pandemic, but failed to adapt as demand declined, leading to significant revenue drops and increased losses [2][3] Revenue Performance - Peloton's annual revenue peaked at $4 billion in fiscal 2021 but has declined each subsequent year, falling to $3.5 billion in fiscal 2022, $2.8 billion in fiscal 2023, and $2.7 billion in fiscal 2024, with a forecast of just under $2.5 billion for fiscal 2025 [6] - The composition of revenue has shifted dramatically; equipment sales accounted for 78% of total revenue in fiscal 2021, but now represent only 33%, with subscriptions making up the majority [7] Business Challenges - Demand for Peloton's exercise machines has significantly decreased since the pandemic, prompting the company to close stores and shift sales to third-party retailers, while also introducing financing and rental options [8][9] - The subscriber base has shrunk by 6% over the past year, now totaling 2.88 million members, which directly impacts connected fitness subscriptions tied to equipment sales [9][10] Cost Management and Financial Health - In fiscal 2022, Peloton faced a GAAP net loss of $2.8 billion due to a cost structure geared toward growth despite declining revenue [11] - Management has since cut operating expenses by nearly half in fiscal 2024 compared to fiscal 2022, with a further 26% reduction in the first three quarters of fiscal 2025 [13] - Peloton reported a net loss of $140 million in fiscal 2025 to date but achieved positive adjusted EBITDA of $70.3 million, indicating improved financial health [14] Future Outlook - Peloton has $914 million in cash but also carries $947 million in long-term debt, limiting its ability to invest aggressively in growth [16] - The company's future remains uncertain; without sustainable sales growth, it risks facing mounting losses again [17][18]