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EXPE or VIK: Which Is the Better Value Stock Right Now?
ZACKS· 2026-03-06 17:41
Core Viewpoint - Investors are evaluating the value of Expedia (EXPE) and Viking Holdings (VIK) in the Leisure and Recreation Services sector to determine which stock presents a better investment opportunity [1] Valuation Metrics - Expedia has a forward P/E ratio of 13.14, while Viking Holdings has a forward P/E of 21.72 [5] - The PEG ratio for Expedia is 0.67, indicating a more favorable valuation compared to Viking Holdings, which has a PEG ratio of 1.33 [5] - Expedia's P/B ratio is 12.1, significantly lower than Viking Holdings' P/B of 28.52, suggesting that Expedia is undervalued relative to its book value [6] Zacks Rank - Expedia holds a Zacks Rank of 1 (Strong Buy), indicating a positive earnings outlook, while Viking Holdings has a Zacks Rank of 2 (Buy) [3] Value Grades - Expedia has been assigned a Value grade of B, whereas Viking Holdings has a Value grade of C, reflecting stronger valuation metrics for Expedia [6] Conclusion - Given the stronger estimate revision activity and more attractive valuation metrics, value investors are likely to favor Expedia over Viking Holdings at this time [7]