The actual experience of building a bear can be equated to what it takes to be successful in business. You're picking something that you really like, you're stuffing it with the exact things that you need and then you're willing to put your heart into it. You're going to increase your level of success for sure.My name is Sharon Price John, and I'm the president and CEO of Build-A-Bear Workshop. First you get to choose your unstuffed furry friend. I really work very hard to ensure that I have people on the t ...

Financial Performance - Build-A-Bear's total revenue in 2024 was $496 million, a 47% increase compared to 2019[16] - Net retail sales reached $460 million in 2024, up 42% from 2019[16] - Third-party revenue grew significantly by 140% to $36 million in 2024 compared to 2019[16] - EBITDA surged by 430% to $81 million in 2024, with a margin of 163%[16] - Free cash flow increased by 199% to $28 million in 2024[16] - The company's ROIC was 33% in 2024[16] Business Diversification and Expansion - Approximately 40% of sales are to teens and adults[20] - Web demand has grown by approximately 110% from 2019 to 2024[20] - Birthdays account for approximately 30% of sales[23] Store Footprint Evolution - The company had 375 corporate stores and 276 third-party locations in 33 countries as of Q3 2025[23] - Partner-operated stores have increased from 39 in 2017 to 138 in 2024[25] - Franchise stores accounted for 17% of the store count mix in 2024[27] Future Outlook - Fiscal year 2025 guidance projects mid-single-digit to high-single-digit revenue growth[87] - The company anticipates pre-tax income between $62 million and $70 million in fiscal year 2025[87] - Build-A-Bear plans to add at least 60 net new units in fiscal year 2025[87]

Core Viewpoint - President Trump's new tariffs on furniture, trucks, and pharmaceuticals are causing concern among companies, but Build-A-Bear has successfully navigated these challenges, resulting in significant stock performance [1][2]. Company Performance - Build-A-Bear's stock has increased by over 2,700% over the past five years, outperforming major tech companies like Palantir, Nvidia, and Microsoft [2]. - The company is on track for its fifth consecutive year of record revenue and profitability, showcasing resilience in a challenging retail environment [7]. Brand Strength and Strategy - Build-A-Bear has a powerful brand with 96% unaided awareness and strong customer affinity, allowing it to monetize its brand across various revenue streams [3]. - The company has expanded its presence beyond traditional mall retailing into hotels and theme parks, and it operates in 32 countries [3][4]. Tariff Exposure Management - Build-A-Bear's exposure to tariffs is estimated to be around $11 million for the current year, despite sourcing many products from countries affected by the tariffs [5]. - The company has managed to frontload inventory before tariffs impacted the toy industry, allowing it to mitigate potential losses [6]. Financial Health - Build-A-Bear has a clean balance sheet with good cash flow and no debt, providing flexibility to navigate financial challenges [10]. - The company has diversified its product portfolio, allowing for strategic price increases while maintaining an approachable entry-level price point for consumers [10][11]. Customer Engagement - Build-A-Bear offers unique experiences, such as the "pay your age" birthday promotion, which enhances customer engagement and loyalty [12]. - The brand has evolved to cater to a broader audience, including adults celebrating various life events, thus expanding its market reach [14].