Styling Booth (Carolina Jewelry)
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2 retail brands expand in Puerto Rico with new mall locations
News Is My Business· 2025-12-05 09:02
Group 1: Retail Expansion - Carolina Jewelry has opened its first physical location at Plaza Las Américas, marking a significant step after eight years of online and wholesale growth [2][4] - Sephora is set to launch a new store at the Shops at Caguas, which will be its third location in Puerto Rico, contributing to the ongoing merchandise upgrade in the area [4][5] Group 2: Business Strategy - The new cart-style space, named the Styling Booth, aims to enhance customer relationships, increase visibility, and strengthen the brand's omnichannel strategy by integrating online, wholesale, and direct retail [3] - The Styling Booth features a collection of hypoallergenic jewelry made from 925 silver, Brazilian-made gold-layered designs, and 316 stainless steel, tailored for fast, personalized shopping experiences [3] Group 3: Market Positioning - The opening of Carolina Jewelry's physical store is described as a "major milestone" and a model for future expansions in other malls [4] - The addition of Sephora is expected to significantly enhance the retail offering at the Shops at Caguas, meeting shopper expectations for a mix of global brands and high-quality local favorites [5]