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Target's new CEO says fresh eyes and respecting core values will help him regain customer trust
Yahoo Finance· 2026-03-04 17:39
Core Insights - Target plans to invest billions to address ongoing sales decline and enhance its brand image as a destination for stylish and affordable products [1] - New CEO Michael Fiddelke, who has over 20 years of experience at Target, is leading the turnaround efforts [1][2] Group 1: Leadership and Strategy - Fiddelke, previously COO, faces skepticism from some investors who preferred an external candidate for CEO [2] - The company reported another quarter of declining comparable sales, indicating ongoing challenges [2] - Fiddelke emphasizes the importance of candidness about past performance and the need for change [4][5] Group 2: Merchandise and Creativity - Fiddelke is encouraging merchandise buyers to travel for inspiration to enhance creativity and product selection [6] - The company aims to foster a design-led environment, which was hindered during the pandemic due to travel restrictions [6]