Company Overview - Sonos' FY24 revenue reached $1.52 billion[9] - The company boasts a strong patent portfolio with over 4,300 US patents and applications[9] - The average number of Sonos products per household in FY24 was 3.08[9] - Existing households account for 44% of product registrations[9] Market Position and Strategy - Sonos differentiates itself through an open content and control platform combined with premium hardware[12] - The company is focused on expanding its ecosystem by attracting new households and encouraging existing customers to purchase additional products[27] - Sonos is targeting a total addressable market (TAM) of $27 billion, encompassing premium global home audio and over-the-ear (OTE) headphones[48] Customer Behavior and Monetization - There are 16 million Sonos households in FY24[9] - The company identifies an incremental revenue opportunity exceeding $6 billion by increasing product adoption among existing single-product households[38] - Approximately 34% of customers repurchase within three years[41] Financial Performance - The GAAP gross margin for FY24 was 45%[9] - In FY24, Retail & Other accounted for 55% of revenue, DTC 23%, and Installer Solutions 22%[50]