Core Insights - Sun Cruiser is expanding its flavor lineup with the introduction of Blueberry Lemonade & Vodka, responding to consumer demand for this flavor [1][2] - The new product features a combination of blueberry and lemon flavors, with an alcohol by volume (ABV) of 4.5%, 100 calories, and 1g of sugar per serving [2] - The Blueberry Lemonade & Vodka will replace Half & Half in the Lemonade Variety Pack, which now includes Blueberry Lemonade, Pink Lemonade, Strawberry Lemonade, and Classic Lemonade [2][8] Product Offerings - The Blueberry Lemonade & Vodka will be available in 8-pack and 12-pack cans nationwide, as well as in 570mL single-serve cans in New England and the Northeast [8] - A new Sampler Variety Pack will be launched, featuring Classic Iced Tea, Half & Half, Pink Lemonade, and Classic Lemonade, allowing consumers to enjoy a mix of flavors [3][8] - The refreshed Lemonade Variety Pack will consist solely of lemonade flavors, enhancing the brand's offerings in the ready-to-drink spirits category [2][8] Brand Positioning - Sun Cruiser is positioned as a brand for outdoor enjoyment, made with real ingredients and premium vodka, appealing to consumers looking for refreshing and easy-drinking options [6] - The brand has experienced significant growth and excitement since its launch, indicating strong consumer interest and market potential [2][6]