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How Super Bowl Ticket Sales, Sponsorships And Media Contracts Drive Revenue For The NFL
CNBC· 2026-02-04 15:00
There's a whole lot that goes into hosting the Super Bowl. I don't mean at your house, I mean at a stadium. You need two great teams, a killer halftime guest, tons of food and amenities, and of course, a Mega-sized stadium to hold it all.The Super Bowl isn't just the most watched sporting event in America, it's also the highest revenue generating media asset in all of television. Last year's game attracted more than 127 million viewers, breaking its own record set just one year prior. Nationwide, viewers of ...