Core Insights - Logistics companies should generate nearly $27 in qualified pipeline for every marketing dollar spent, according to a report from LeadCoverage [1] Group 1: Performance Metrics - The Supply Chain Growth Index (SCGI) shows an average Logistics Growth Efficiency Ratio (LGER) of $29.51 for each dollar spent, with the median company generating $26.68 in pipeline [2] - The middle 50% of companies tracked generated between $8 to $55 in pipeline per dollar spent, with the most effective campaign achieving $109.44 and the least effective only 39 cents [2] Group 2: Recommendations - Executives are advised to benchmark performance against the median LGER and treat $26.68 as a floor to surpass, not a ceiling [3] - The report emphasizes the importance of precise investment to drive real pipeline growth, highlighting wide performance gaps among logistics providers [4]