Core Insights - Chipotle is celebrating its superfans with a "Tatted Like a Chipotle Bag" BOGO promotion on March 13, 2026, from 3 to 4 p.m. local time across multiple countries [1] - The promotion features a collaboration with hip-hop artist Swae Lee, who co-created a limited-edition temporary tattoo flash sheet available exclusively at a Miami location [1] - The phrase "tatted like a Chipotle bag" originated from a viral moment during a 2019 football championship halftime performance, leading to a strong connection with the tattoo community [1] Promotion Details - The BOGO offer allows tattooed customers to receive one free menu item with the purchase of an entrée of equal or greater value, limited to five free items per check [1] - The promotion is valid only in-restaurant and excludes catering, mobile, online, or delivery orders [1] - The first Chipotle tattoo BOGO promotion in June 2025 resulted in the highest sales during the non-peak hour from 3 to 4 p.m. [1] Brand Strategy - The partnership with Swae Lee aims to enhance brand connection with the tattoo community and leverage nostalgia among Gen Z consumers [1] - Chipotle's marketing strategy focuses on real-world expressions of fandom, utilizing social media trends to engage with younger audiences [1] - The company emphasizes its commitment to serving responsibly sourced, real food without artificial ingredients, aligning with its brand values [1]