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Why Swatch May Be Running Out of Time
Bright colors, wild patterns, artists on the dial, even a watch designed by a pig. That's Swatch. But these days, the brand's actually a lot broader.The Swatch Group is one of the biggest forces in watchmaking in Europe and in the world. It's valued at over $9 billion with more than a dozen brands under its umbrella. 150 production sites out of Switzerland, the quintessential Swiss watchmaking company.The Swatch watch was basically the brainchild of Nicolas Hayek and his team. And when he launched it, he wa ...