Core Insights - THG Ingenuity has formed a strategic partnership with The Trade Desk, enhancing its digital commerce capabilities [1] - This partnership allows media buyers to access THG's segments from Cult Beauty and LOOKFANTASTIC through The Trade Desk's Kokai platform [1] - The new offering addresses the increasing market demand for personalized advertising solutions [1] Company Overview - THG Ingenuity is a global digital commerce platform that is part of The Hut Group [1] - The Trade Desk is recognized as a leader in global advertising technology [1] Market Demand - There is a growing demand in the market for more personalized advertising experiences [1]