Core Insights - Reading Cinemas at Valley Plaza Mall is undergoing a multi-million-dollar renovation to enhance guest experience, expected to be completed by January 2026 [1] - The cinema now features heated recliner seats and a new premium TITAN LUXE auditorium, providing an upgraded viewing experience [2][3] - The addition of a loyalty program, Reading Cinemas Rewards, aims to reward loyal customers with various perks and discounts [7][8] Group 1: Renovation and Upgrades - A significant renovation is in progress at Reading Cinemas, which includes the introduction of recliner seating and the TITAN LUXE auditorium [1][3] - The TITAN LUXE auditorium features a 57-foot wide and 32-foot tall screen, 4K DLP projection, and DOLBY ATMOS sound system, enhancing the cinematic experience [3] - The new recliner seats are 23 inches wide, made of premium leatherette, and equipped with user-friendly controls, swivel tables, and cupholders [4] Group 2: Movie Offerings and Events - The first feature in the new TITAN LUXE is "Wicked: For Good," with other upcoming films including "Zootopia 2" and "Avatar: Fire & Ash" [5] - Reading Cinemas is the only cinema within 100 miles of Bakersfield to offer IMAX with recliner seating, enhancing its competitive edge [3] Group 3: Loyalty Program and Pricing - The new Reading Cinemas Rewards program will launch in December, offering free and premium membership options with various benefits [7][8] - Movie ticket prices in traditional auditoriums will drop to $8 all day, alongside a Half-Price Tuesday program for additional savings [9] Group 4: Food and Beverage Enhancements - A revamped food and beverage menu has been introduced, featuring items like Elote and various adult beverages, designed for enjoyment in the new recliner seating [10][11] - The menu includes a variety of new food items such as Elote Nachos and Chicken & Waffles, enhancing the overall cinema experience [14]