Meanwhile, we're going to continue our conversation about Paramount Sky Dance. Our next guest has news of a deal with that company that could have some broad implications for the future of advertising and the entire advertising industry. Joining us right now is Tibula's founder and CEO, Adam Singola Zold.Good morning to you. Uh tell us about uh this this partnership with them and and what it means. >> So, good morning.Thanks for having me. I mean, you know, if you take a step back, and it was nice uh listen ...