Core Insights - Taboola and Paramount Advertising have announced a strategic partnership to launch "Performance Multiplier," a solution aimed at enhancing the effectiveness of TV advertising for small and medium-sized businesses (SMBs) [1][2] Group 1: Partnership Overview - The Performance Multiplier will integrate into Paramount Ads Manager, allowing SMB advertisers to access premium streaming advertising while measuring its impact [2][4] - This partnership marks the first time a major streaming provider has adopted a solution like Taboola Realize, setting a new standard for how TV advertising can drive performance across digital channels [3] Group 2: Technology and Capabilities - The Performance Multiplier leverages Taboola's Realize AI technology to enhance targeting and attribution capabilities, extending brand messages beyond Paramount's reach to matched and lookalike viewers across Taboola's network [2][4] - Advertisers will be able to track post-view outcomes such as clicks, sign-ups, and purchases directly within the Paramount Ads Manager dashboard [7] Group 3: Market Impact - The initiative aims to make CTV advertising more measurable and actionable for SMBs, driving performance outcomes beyond traditional advertising environments [4] - The Performance Multiplier is currently in BETA within Paramount Ads Manager, with general availability expected by early 2026 [4]