Core Insights - Wendy's has launched a limited-time collaboration with Takis, introducing the Takis Fuego Meal featuring a Takis Fuego Chicken Sandwich and Fuego Fries, available in U.S. restaurants from June 20 and in Canada from June 30 [1][2] Group 1: Product Details - The Takis Fuego Chicken Sandwich includes a Spicy Chicken filet topped with crushed Takis Fuego chips, Chili Lime Sauce, creamy corn spread, and cheddar cheese sauce, creating a spicy and savory flavor profile [2] - Fuego Fries are made from Wendy's classic Hot & Crispy Fries, tossed in a tangy chili lime seasoning, and served in a custom tear-away bag for easy access [2] - The Takis Fuego Meal also includes a bag of Takis Fuego chips, available only while supplies last [2][7] Group 2: Marketing and Promotion - Wendy's Chief Marketing Officer emphasized the collaboration as a way to engage consumers' passion for flavor, highlighting the partnership with Takis as a strategic move to enhance their menu offerings [3] - An in-app game called Spice Invasion will be available from June 20 to July 20, allowing users to earn points and win prizes, including a grand prize of $10,000 [3][8] - Takis' U.S. Senior Director of Marketing expressed excitement about the collaboration, aiming to deliver a unique and intense flavor experience for fans [4] Group 3: Company Background - Wendy's operates over 7,000 restaurants globally and is known for its commitment to fresh food and popular menu items like the Spicy Chicken Sandwich [5] - Takis is a leading brand under Barcel USA, part of Grupo Bimbo, which is recognized for its intense snack offerings and has a strong market presence in the U.S. [6]