Core Insights - Orange 142 executed a targeted digital advertising campaign for Visit El Paso, achieving over 3.6 million impressions in competitive U.S. markets [1][3] - The campaign generated more than 48,500 clicks with an overall click-through rate of 1.32%, indicating strong audience engagement [3] - Key markets for engagement included Los Angeles, New York, Chicago, Dallas–Fort Worth, and Washington, D.C., with some secondary markets exceeding 8% click-through rates [3][4] Campaign Strategy - The campaign was designed to increase visibility and strengthen consideration among meeting planners evaluating destinations for future events [2] - A multi-channel strategy was implemented, focusing on audience intent and ongoing optimization throughout the campaign [4][5] - The collaboration between Orange 142 and Visit El Paso was based on a clear understanding of goals and the competitive landscape [5] Recognition and Expertise - Orange 142 received two 2025 MarCom Awards for its digital campaign work, showcasing its effectiveness in both paid and organic channels [5] - The company specializes in data-driven digital marketing, offering customized solutions across various digital channels, including programmatic, search, and social media [7]