Core Insights - Teads has launched CTV HomeScreen, an innovative advertising solution that allows brands to reach consumers on their smart TV home screens, enhancing visibility and engagement [1][3][4] - The platform has facilitated 1,500 campaigns globally since its inception in 2023, with notable brands like Cartier, Nestlé, and Air France participating [1][5] - Teads Ad Manager integrates CTV HomeScreen with mobile and desktop formats, providing a cohesive platform for omnichannel campaign management [7][8] Group 1: CTV HomeScreen Overview - CTV HomeScreen ads are designed to capture consumer attention at the moment they turn on their TVs, providing a unique advertising opportunity [2][4] - The integration with major TV manufacturers like LG and Hisense allows brands to access audiences that are typically unreachable through traditional ad-supported streaming platforms [2][3] - High-impact native ads displayed on smart TV home screens ensure superior attention, with 74% of viewer attention directed to the first ad seen [4] Group 2: Campaign Performance and Impact - Brands utilizing CTV HomeScreen have reported significant engagement metrics, such as Cartier's campaign generating over 12 million impressions and Air France achieving a 22% increase in recommendation intent [5][6] - Nestlé experienced a 9% lift in ad recall through the use of Teads' high-attention formats, demonstrating the effectiveness of the platform [5] - The partnership with LG enhances the value proposition for advertisers, combining innovation with extensive reach [4] Group 3: Teads Ad Manager Features - Teads Ad Manager offers real-time attention measurement, contextual targeting, and planning tools, enabling advertisers to maximize impact across all screens [8][9] - The platform supports a data-driven approach to audience engagement, allowing for seamless campaign execution across different formats [7][8] - Teads is committed to advancing CTV advertising through innovative ad formats and measurement tools, positioning itself as a leader in the industry [9][10]

Financial Data and Key Metrics Changes - In Q4 2024, revenue was approximately $235 million, reflecting a decrease of 5% year-over-year [29] - Ex TAC gross profit was $68.3 million, an increase of 7% year-over-year, continuing a trend of acceleration [31] - Adjusted EBITDA grew 21% year-over-year to $17 million, indicating consecutive margin improvement [33] Business Line Data and Key Metrics Changes - The Outbrain DSP saw a 45% growth in advertiser spend in 2024, driven by superior performance [11] - Revenue from supply beyond the traditional feed represented approximately 30% of revenue in Q4 2024, up from 26% in Q4 2023 [12] - The AI-based Creative Automation suite was utilized by over 70% of the customer base, enhancing targeted creatives [16] Market Data and Key Metrics Changes - Total ad spend was materially flat year-over-year during Q4, but increased on a full-year basis [29] - Net revenue retention of publishers was 86%, reflecting downward pressure on ad impressions from a key supply partner [30] - CTV presence is becoming a core part of the performance marketing mix, with significant growth opportunities identified [21] Company Strategy and Development Direction - The merger with Teads aims to combine branding and performance capabilities, enhancing omnichannel outcomes [7] - The company plans to leverage AI to create a seamless consumer journey across various platforms [17] - Focus on expanding partnerships with premium media owners and enhancing inventory diversity is a key strategic pillar [15] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism about the integration of Teads and the potential for significant synergies, estimating an annual impact of $65 million to $75 million on adjusted EBITDA [36] - The company anticipates a return to overall pro forma growth by the second half of 2025, driven by improved performance and synergy realization [76] - Management noted that the early momentum post-merger is encouraging, with strong enthusiasm from the combined team [26] Other Important Information - The company will operate under the Teads brand moving forward, with plans for a name and ticker change [100] - Free cash flow for Q4 was approximately $38 million, contributing to a total of $51 million for the year [34] - The company ended the quarter with $166 million in cash and no debt, positioning it well for future investments [34] Q&A Session Summary Question: Transition of publishers and advertisers onto the combined platform - Management is focused on unifying teams and cross-selling, with a clear roadmap for integration [46] Question: Demand for native advertising - Management sees continued growth in performance advertising and is optimistic about the future of native advertising [48] Question: Drivers of growth in Outbrain DSP - The Outbrain DSP has broadened its bidding capabilities, leading to significant growth in performance advertising [55] Question: Progress of revenue outside traditional feed - Management believes that revenue from outside the traditional feed will continue to grow, supporting overall growth [62] Question: Factors affecting full-year EBITDA guidance - Management expects synergy realization to ramp up over the course of 2025, with a focus on integration [76]