Core Insights - Teads has launched CTV HomeScreen, an innovative advertising solution that allows brands to reach consumers on their smart TV home screens, enhancing visibility and engagement [1][3][4] - The platform has facilitated 1,500 campaigns globally since its inception in 2023, with notable brands like Cartier, Nestlé, and Air France participating [1][5] - Teads Ad Manager integrates CTV HomeScreen with mobile and desktop formats, providing a cohesive platform for omnichannel campaign management [7][8] Group 1: CTV HomeScreen Overview - CTV HomeScreen ads are designed to capture consumer attention at the moment they turn on their TVs, providing a unique advertising opportunity [2][4] - The integration with major TV manufacturers like LG and Hisense allows brands to access audiences that are typically unreachable through traditional ad-supported streaming platforms [2][3] - High-impact native ads displayed on smart TV home screens ensure superior attention, with 74% of viewer attention directed to the first ad seen [4] Group 2: Campaign Performance and Impact - Brands utilizing CTV HomeScreen have reported significant engagement metrics, such as Cartier's campaign generating over 12 million impressions and Air France achieving a 22% increase in recommendation intent [5][6] - Nestlé experienced a 9% lift in ad recall through the use of Teads' high-attention formats, demonstrating the effectiveness of the platform [5] - The partnership with LG enhances the value proposition for advertisers, combining innovation with extensive reach [4] Group 3: Teads Ad Manager Features - Teads Ad Manager offers real-time attention measurement, contextual targeting, and planning tools, enabling advertisers to maximize impact across all screens [8][9] - The platform supports a data-driven approach to audience engagement, allowing for seamless campaign execution across different formats [7][8] - Teads is committed to advancing CTV advertising through innovative ad formats and measurement tools, positioning itself as a leader in the industry [9][10]