Investment Rating - The report maintains a "Buy" rating for Tencent Holdings with a target price raised to HK$735 from HK$699, indicating an expected return of 25.4% [7][13]. Core Insights - Tencent's accelerated top-line growth of 15% year-over-year in Q2 2025 is attributed to successful AI investments across various segments, including marketing services, gaming, and business services [3][15]. - The company is leveraging AI to enhance consumer applications, particularly in gaming and advertising, which has led to significant revenue growth in these areas [3][4][17]. - The report highlights a strong performance in both domestic and international gaming revenues, with domestic games growing by 24% year-over-year and international games by 35% year-over-year [19][30][36]. Summary by Sections Financial Performance - Total revenues for Q2 2025 reached Rmb184.5 billion, reflecting a 15% year-over-year increase, with gross profit, operating profit, and net profit growing by 22%, 18%, and 20% respectively [15][16]. - Non-IFRS net profit was Rmb63.1 billion, a 10% year-over-year increase, exceeding consensus estimates [16]. Advertising Revenue - Advertising revenues grew by 20% year-over-year to Rmb35.8 billion, driven by AI enhancements in the advertising platform and increased demand across Video Accounts, Mini Programs, and Weixin Search [4][37]. - Video account revenues and mini program revenues both saw a 50% year-over-year increase, while Weixin search revenues grew by 60% year-over-year [4][37]. Gaming Segment - Domestic game revenues increased by 17% year-over-year to Rmb40.4 billion, supported by new releases and evergreen titles [30]. - International game revenues grew by 35% year-over-year to Rmb18.8 billion, driven by key titles and new releases [36]. Business Services and FinTech - Revenues from FinTech and Business Services grew by 10% year-over-year to Rmb55.5 billion, with strong performance in consumer loan services and commercial payment activities [44]. - Business services revenue growth was driven by increased demand for AI-related services, including GPU rentals and API token usage [25][44]. Future Outlook - The report projects continued growth in gaming and advertising, with domestic games expected to grow by 15% year-over-year and international games by 22% year-over-year in Q3 2025 [46]. - Overall, the company is positioned for sustainable growth, with a focus on enhancing AI capabilities and expanding its ecosystem [3][25].