Core Insights - The company's unaudited consolidated revenue decreased by 9% year-over-year in Q2 2025 to €3,440 thousand, with a similar decline for the first half of 2025, totaling €7,120 thousand [1][3]. Revenue Breakdown - Q2 2025 revenue from the Textmagic SMS platform was €3,284 thousand, down 9% from €3,621 thousand in Q2 2024. The Voog website and e-commerce platform saw a smaller decline of 3%, from €161 thousand to €156 thousand [2]. - For the first half of 2025, the Textmagic SMS platform generated €6,809 thousand, a 9% decrease from €7,490 thousand in H1 2024, while the Voog platform's revenue decreased by 2% [3]. SMS Platform Performance - In Q2 2025, the volume of SMS messages sent increased by 7% to 63,907 thousand, despite a decrease in active users by 8% to 19,288 [4]. - For the first half of 2025, the total volume of SMS messages sent was 125,913 thousand, a slight decrease of 1% from 127,046 thousand in H1 2024, with active users down by 9% [5]. Average Revenue Per User (ARPU) - The average revenue per user (ARPU) for Q2 2025 was €170, a decrease of 2% from €174 in Q2 2024. For the first half of 2025, ARPU remained stable at €320 compared to €319 in H1 2024 [4][5]. Market Challenges - The decline in revenue was attributed to the introduction of more affordable packages and fluctuations in the U.S. dollar exchange rate. Additionally, U.S. regulations limiting unregistered campaigns contributed to the decrease in active users [6]. Strategic Developments - The company focused on enhancing its platform by developing email campaign functionality, launched in June 2025, to provide a more comprehensive communication solution for customers [7].