Financial Performance - The group's unaudited consolidated revenue declined by 6% year-over-year to €3,221 thousand in Q3 2025, compared to €3,444 thousand in Q3 2024 [1] - Total revenues for the first nine months of 2025 decreased by 8% to €10,024 thousand, down from €10,934 thousand in the same period of 2024 [1] - Revenue in Q3 2025 would have been €3,388 thousand, reflecting a -2% change if exchange rates had remained at 2024 levels [3] User Metrics - The volume of SMS messages sent increased by 9% in Q3 2025, with a notable 18% rise in September [4] - Active users decreased by 7% year-over-year to 18,892 in Q3 2025, down from 20,254 in Q3 2024 [2] - For the first nine months, active users fell by 10% to 22,613, compared to 25,049 in the same period of 2024 [2] Average Revenue Per User (ARPU) - The average revenue per user (ARPU) remained stable at €170 for Q3 2025, unchanged from Q3 2024 [2] - For the first nine months, ARPU increased by 1% to €443, compared to €437 in the same period of 2024 [2] Operational Developments - The subsidiary Edicy OÜ was sold in September 2025 and is reported as a discontinued operation, excluded from sales results [5] - The company focused on expanding email campaign functionality during Q3 2025 to enhance multichannel communication solutions for customers [6]

Core Insights - The company experienced a decline in revenue and profitability in the first half of 2025, primarily due to a competitive pricing strategy and increased amortization expenses [1][5][7] Financial Performance - Revenue for H1 2025 was €7,115 thousand, down from €7,809 thousand in H1 2024, representing a decrease of approximately 8.9% [1][5] - EBITDA decreased to €2,581 thousand in H1 2025 from €3,149 thousand in H1 2024, reflecting a decline of about 18.1% [1][5] - The operating loss for H1 2025 was €123 thousand, compared to an operating profit of €1,097 thousand in H1 2024 [1][5] - The EBITDA margin for H1 2025 was 36%, down from 40% in H1 2024, indicating a decrease in operational efficiency [5] User Engagement and Market Trends - Despite the revenue decline, there was a 7% increase in SMS message volumes sent on the Textmagic platform in Q2 2025 compared to the same period last year [2] - The company faced challenges in acquiring new customers in the US due to regulatory constraints, while experiencing growth in the UK and Australia [2] Product Development and Features - Since 2024, the development focus has been on enhancing the product's value proposition by adding new features and communication channels [3] - In Q1 2025, new communication channels such as Business Instagram and Facebook Messenger were integrated into the Textmagic platform, along with the launch of an email campaign feature in June 2025 [4] Operational Adjustments - The company downsized its development team in early 2025 to optimize activities and improve cost efficiency, which contributed to a slowdown in the pace of development [3] Key Metrics - Active users on the Textmagic SMS platform decreased by 9% to 21,307 in H1 2025 from 23,499 in H1 2024 [6] - The average revenue per user (ARPU) remained stable at €319 over the six-month period [6]

Core Insights - The company's unaudited consolidated revenue decreased by 9% year-over-year in Q2 2025 to €3,440 thousand, with a similar decline for the first half of 2025, totaling €7,120 thousand [1][3]. Revenue Breakdown - Q2 2025 revenue from the Textmagic SMS platform was €3,284 thousand, down 9% from €3,621 thousand in Q2 2024. The Voog website and e-commerce platform saw a smaller decline of 3%, from €161 thousand to €156 thousand [2]. - For the first half of 2025, the Textmagic SMS platform generated €6,809 thousand, a 9% decrease from €7,490 thousand in H1 2024, while the Voog platform's revenue decreased by 2% [3]. SMS Platform Performance - In Q2 2025, the volume of SMS messages sent increased by 7% to 63,907 thousand, despite a decrease in active users by 8% to 19,288 [4]. - For the first half of 2025, the total volume of SMS messages sent was 125,913 thousand, a slight decrease of 1% from 127,046 thousand in H1 2024, with active users down by 9% [5]. Average Revenue Per User (ARPU) - The average revenue per user (ARPU) for Q2 2025 was €170, a decrease of 2% from €174 in Q2 2024. For the first half of 2025, ARPU remained stable at €320 compared to €319 in H1 2024 [4][5]. Market Challenges - The decline in revenue was attributed to the introduction of more affordable packages and fluctuations in the U.S. dollar exchange rate. Additionally, U.S. regulations limiting unregistered campaigns contributed to the decrease in active users [6]. Strategic Developments - The company focused on enhancing its platform by developing email campaign functionality, launched in June 2025, to provide a more comprehensive communication solution for customers [7].