Financial Performance - The group's unaudited consolidated revenue decreased in Q4 2025 by 2% year-over-year to €3,525 thousand, compared to €3,598 thousand in Q4 2024 [1] - For the full year 2025, total unaudited consolidated revenues decreased by 7% year-over-year to €13,549 thousand, down from €14,533 thousand in 2024 [2] - If exchange rates had remained the same as in 2024, Q4 2025 revenue would have been €3,786 thousand, reflecting a 5% increase, while total revenue for 2025 would have been €14,015 thousand, indicating a 4% decrease [1][2] User Metrics - In Q4 2025, the volume of SMS messages sent increased by 14% year-over-year, reaching 70,665 thousand pieces, while the number of active users decreased by 5% to 18,876 [3][4] - For the full year 2025, the volume of SMS messages sent was 261,931 thousand pieces, a 5% increase from 249,228 thousand in 2024, but the number of active users declined by 9% to 23,922 [3][4] Average Revenue Per User (ARPU) - The average revenue per user (ARPU) for Q4 2025 was €187, a 3% increase from €182 in Q4 2024 [3] - For the full year 2025, ARPU was €566, up 3% from €549 in 2024 [3] Market Developments - The decline in active users was primarily due to regulatory changes in the United States that restricted unregistered campaigns, while the UK saw an increase in active users during 2025 [5] - Growth in revenue was driven by developments in the UK and Australian markets [4] New Features and Initiatives - In Q4 2025, the Textmagic platform introduced an automation feature for creating automated messaging systems, enhancing customer interaction efficiency [6] - Touchpoint.com was launched as a new platform for creating professional email designs using AI, aimed at broadening the customer base and supporting Textmagic users [7] Operational Measures - To improve cash flow and profitability, operational measures were implemented in Q4 2025, including optimizing development costs and discontinuing operations of the Romanian subsidiary [8]

Core Insights - The company experienced a decline in revenue and profitability in the first half of 2025, primarily due to a competitive pricing strategy and increased amortization expenses [1][5][7] Financial Performance - Revenue for H1 2025 was €7,115 thousand, down from €7,809 thousand in H1 2024, representing a decrease of approximately 8.9% [1][5] - EBITDA decreased to €2,581 thousand in H1 2025 from €3,149 thousand in H1 2024, reflecting a decline of about 18.1% [1][5] - The operating loss for H1 2025 was €123 thousand, compared to an operating profit of €1,097 thousand in H1 2024 [1][5] - The EBITDA margin for H1 2025 was 36%, down from 40% in H1 2024, indicating a decrease in operational efficiency [5] User Engagement and Market Trends - Despite the revenue decline, there was a 7% increase in SMS message volumes sent on the Textmagic platform in Q2 2025 compared to the same period last year [2] - The company faced challenges in acquiring new customers in the US due to regulatory constraints, while experiencing growth in the UK and Australia [2] Product Development and Features - Since 2024, the development focus has been on enhancing the product's value proposition by adding new features and communication channels [3] - In Q1 2025, new communication channels such as Business Instagram and Facebook Messenger were integrated into the Textmagic platform, along with the launch of an email campaign feature in June 2025 [4] Operational Adjustments - The company downsized its development team in early 2025 to optimize activities and improve cost efficiency, which contributed to a slowdown in the pace of development [3] Key Metrics - Active users on the Textmagic SMS platform decreased by 9% to 21,307 in H1 2025 from 23,499 in H1 2024 [6] - The average revenue per user (ARPU) remained stable at €319 over the six-month period [6]