I think it's some of the sort of the elites miss the allure of the apprentice. I watched every episode. Well, and there's something I think it had it checked all the boxes, right.There was a reality TV aspect to it which is so attractive to so many people. I watched American Idol for years. I watched So You Think You Can Dance.I mean, there's something about reality TV where you don't know what's going to happen. And then there was this aspirational American story about success and the apprentice. But I fee ...