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In Warner Merger Battle, Netflix Needs To Take “More Action” To Prove It Loves Movie Theaters, Cinemark CEO Says
Deadline· 2026-02-18 15:01
Core Viewpoint - Exhibitors are cautious about Netflix's recent commitments to traditional theatrical release windows, expressing a need for more concrete actions rather than just verbal assurances [1][2]. Group 1: Netflix's Position on Theatrical Releases - Netflix has shifted its stance towards embracing theatrical releases, particularly in light of its acquisition of Warner Bros. Discovery's studios and streaming division [4]. - The company's Co-CEO previously described theaters as "outmoded," leading to skepticism among exhibitors regarding its current commitments [2]. - Cinemark's CEO highlighted the need for clarity on Netflix's 45-day window for Warner Bros. releases, questioning what this timeframe entails in terms of distribution [5][6]. Group 2: Cinemark's Financial Performance - Cinemark reported earnings of 16 cents per share for the October-to-December quarter, a decline from 33 cents in the same period the previous year, and below Wall Street's expectation of 24 cents [3]. - Revenue for Cinemark fell by 5% year-over-year, totaling $776.3 million, which was still above analysts' estimates [3]. Group 3: Industry Dynamics and Future Outlook - Cinemark's CEO expressed optimism that Netflix would eventually recognize the value of theatrical exhibition, similar to other companies like Amazon and Apple [8]. - The ongoing negotiations between Paramount and Warner Bros. Discovery are described as "active and fluid," with Cinemark aiming for sustained exclusive theatrical windows [8]. - The CEO emphasized the importance of continued investment and marketing support from studios to ensure the viability of theatrical releases [7].