Core Insights - The Humble Seed, a brand under Tilray Wellness, has launched Whole Wheat Protein Crackers with 5g of plant-based protein per 30g serving, available in three flavors: Sea Salt, Garlic Herb, and Rosemary Sea Salt [1][2][5] Company Overview - The Humble Seed focuses on incorporating superseeds such as hemp, chia, flax, pumpkin, sesame, and sunflower into their snacks, promoting a healthier snacking option [2][7] - Tilray Brands, Inc. operates globally in the lifestyle and consumer packaged goods sector, with a mission to inspire joy through innovative products across various categories, including hemp-based foods [7] Product Details - Each serving of the Whole Wheat Protein Crackers contains 5g of protein and is made with whole wheat flour, making it a nutritious snack option [2][5] - The crackers are plant-based, Non-GMO Project Verified, and Kosher, aligning with current consumer trends towards healthier, sustainable snacks [6][7] Market Trends - There is a growing consumer demand for protein-rich snacks beyond traditional options like shakes and bars, indicating a shift towards more protein-forward products in the snack category [4] - Whole Foods Market has noted an increase in interest for fiber-rich and protein-rich crackers, suggesting a favorable market environment for The Humble Seed's new product [4]