Company Overview - The Joint Corp. is the largest provider of chiropractic care in the United States, operating through The Joint Chiropractic network, with over 950 locations and more than 14 million patient visits annually [5][6] - The company revolutionized access to chiropractic care with its retail healthcare business model introduced in 2010, making quality care convenient and affordable while eliminating the need for insurance [5] Leadership Change - Debbie L. Gonzalez has been appointed as the new Chief Marketing Officer, effective October 7, 2025, replacing Lori Abou Habib [1][2] - The CEO, Sanjiv Razdan, highlighted Gonzalez's extensive experience in brand strategy transformation and marketing capabilities in multi-site retail and health and wellness sectors [2] Strategic Focus - Gonzalez aims to enhance brand building and franchisee relationships, positioning The Joint as America's most accessible health and wellness services company [2] - The company has been recognized in various rankings, including Franchise Times' "Top 400" and "Fast & Serious" lists, and was named "No. 1 in Chiropractic Services" by Entrepreneur [5] Leadership Background - Gonzalez previously served as CMO/SVP at Concentrix and Chief Brand/Marketing Officer at Massage Envy, where she repositioned the business and improved brand awareness [3][4] - She holds an MBA from Thunderbird and a BBA in Economics from the University of San Diego, and has been featured in industry publications [4]