Core Insights - Spectrum has launched The Spectrum App Store, a digital marketplace for customers to manage and upgrade streaming apps included in their TV plans, enhancing the Seamless Entertainment experience [2][3][4] Group 1: Spectrum App Store Launch - The Spectrum App Store allows customers to activate, manage, and purchase streaming apps, providing up to $125 in monthly retail value at no extra cost for eligible video plans [3][4] - The launch event featured discussions among industry leaders, including Chris Winfrey from Charter Communications and Kristin Dolan from AMC Networks, focusing on evolving content partnerships [3][4] Group 2: Features and Offerings - The app store includes popular streaming services such as Disney+ Hulu Bundle, ESPN Unlimited, and HBO Max Basic with Ads, with more apps expected to be added soon [4] - Non-video customers can also access and purchase streaming apps through The Spectrum App Store, with future plans to simplify activation on the Xumo Stream Box [4] Group 3: Marketing and Promotions - The new ad campaign "Where's My Knicks Game?" featuring Tracy Morgan highlights the challenges sports fans face in finding games and promotes the new Xumo feature for easier access [5][6] - The ad emphasizes enhanced voice search and team pages to help fans quickly locate their games across various platforms [5][6] Group 4: Partnerships and Innovations - Spectrum announced a partnership with Apple to distribute live Lakers games in Apple Immersive for the 2025-26 season, enhancing the viewing experience for fans [7] - A new B2B partnership with Amazon allows secure auto-connection to the Spectrum Mobile Network for enterprise connectivity, optimizing network options [8][9]