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Viva Las Breakfast! First Watch Makes Nevada Debut with New Craig Road Location
Globenewswire· 2025-09-15 14:00
Core Insights - First Watch Restaurant Group has opened its first location in North Las Vegas, marking its entry into the Nevada market [1][12][13] - The restaurant emphasizes a chef-driven, made-to-order menu featuring breakfast, brunch, and lunch options, with a focus on fresh ingredients and seasonal specialties [2][8] Company Overview - First Watch is recognized for its modern take on breakfast and brunch classics, with a menu that includes items like Lemon Ricotta Pancakes and Million Dollar Bacon [2][8] - The company operates over 600 restaurants across 32 states, adhering to a "Follow the Sun" culinary philosophy that rotates its menu five times a year [8][9] Menu and Offerings - The restaurant's menu features a variety of dishes made without heat lamps, microwaves, or deep fryers, ensuring freshness [2] - Seasonal menus are introduced five times a year, with the first seasonal menu for the Craig Road location set to launch this winter [3] Community Engagement - The grand opening event includes local community highlights such as performances by the Las Vegas Academy of the Arts Jazz Band and the Vegas Golden Knights Vivas cheerleaders [6] - First Watch is committed to social responsibility, sourcing its Project Sunrise coffee from women coffee farmers in South America and donating a portion of kids' meal sales to community causes, raising over $1.7 million to date [4][8] Restaurant Features - The new location spans 4,400 square feet, accommodating over 200 customers with a modern dining room and a covered patio [5] - The restaurant operates daily from 7 a.m. to 2:30 p.m., offering dine-in, pickup, and delivery services [7]