Subscribers to The Washington Post recently received a routine notice: their subscription price was going up. Buried in the fine print was an unusual disclosure: “This price was set by an algorithm using your personal data.” Must Read The single line, first highlighted in a Washingtonian investigation, has pulled back the curtain on a pricing strategy that many consumers don’t realize is already shaping what they pay for groceries to airline tickets (1). From surge pricing to “surveillance pricing” D ...