Product Development & Ingredients - Throne Sport Coffee developed a healthy cold brew coffee drink with B vitamins, BCAAs, and electrolytes [2][3] - The beverage aims to provide a healthier alternative to sugary coffee drinks [2] Endorsement & Partnership - An NFL player partnered with Throne Sport Coffee due to alignment with personal health and nutrition goals [2] - The partnership began early in the product development phase, involving the player in tasting and ingredient selection [2][3] Consumer Preference - The NFL player initially started drinking coffee for functional reasons (meetings) and developed a preference for black coffee [1][2] - The player sought a healthier coffee option [2]