Core Insights - Comscore and TiVo have announced a strategic partnership to integrate TiVo's enriched program metadata into Comscore's cross-platform audience measurement, enhancing content identification across various platforms [1][2][3] Partnership Benefits - The collaboration aims to provide a unified view of audiences across linear TV, CTV, FAST, and streaming, allowing buyers and sellers to better understand audience reach and frequency without double-counting [2][5] - The integration is expected to reduce missed impressions and wasted spending, ensuring campaigns deliver as promised with fewer costly makegoods [5] - It will facilitate faster and more reliable operations, saving time and minimizing costly errors [5] - The partnership is designed to future-proof measurement capabilities, scaling with new distribution models and program variants [5] Operational Readiness - The integration is set to go live on October 27, 2025, marking a significant milestone for Comscore's next-generation measurement solutions [3] Company Background - Comscore is recognized as a trusted partner for planning, transacting, and evaluating media across platforms, combining digital and linear TV viewership intelligence [7] - TiVo focuses on enhancing viewer experience by aggregating content from various sources, targeting audiences to increase engagement [8]