Core Perspective - The article highlights the role of ZenHima, a cross-border e-commerce platform, in promoting Tibetan jewelry and handicrafts to a global audience during the 2025 Yarlung Cultural Tourism Festival, emphasizing the cultural significance and authenticity of Tibetan craftsmanship [2][4][6]. Company Overview - ZenHima is dedicated to introducing Tibetan cultural heritage through its online marketplace, showcasing products such as malas, silver jewelry, meditation tools, and hand-painted thangkas crafted by artisans using traditional methods [3][5][10]. - The platform aims to connect Tibetan artisans with international consumers, promoting fair trade practices and ensuring artisans receive fair value for their work [8][10]. Industry Insights - There is a growing global interest in Tibetan crafts, with consumers seeking items that offer authenticity, symbolism, and a connection to heritage, which Tibetan handicrafts provide [6]. - The Yarlung Cultural Tourism Festival serves as a significant occasion for raising awareness of Tibetan artistry and culture, featuring performances that reflect local traditions [4][7]. Social Impact - ZenHima collaborates directly with Tibetan artists and communities, supporting local artisans and sustaining cultural traditions while helping them reach global buyers [8][9]. - The company positions itself as a bridge connecting Tibetan culture with global appreciation, ensuring that the cultural economy of Tibet grows while artisans are recognized worldwide [9].