Core Insights - Magnite has announced the introduction of Pause Ads across major streaming platforms, enhancing its high-impact ad solutions to meet the increasing demand for performance-driven advertising experiences [1][2] - Pause Ads are designed to engage viewers during natural breaks in content, particularly effective in live viewing scenarios, thereby creating a new class of high-value ad inventory without disrupting the viewer experience [2][3] Company Overview - Magnite is the largest independent sell-side advertising company, providing technology for publishers to monetize content across various formats including CTV, online video, display, and audio [4] - The company operates globally with offices in key locations such as New York City, Los Angeles, London, Singapore, and Sydney, facilitating billions of advertising transactions each month [4] Industry Context - The introduction of Pause Ads is expected to unlock significant revenue opportunities for media owners as the connected TV (CTV) ecosystem continues to mature, reflecting a shift towards more effective engagement strategies for streaming audiences [3] - The integration of Pause Ads into programmatic buying is seen as a way to enhance the value for both traditional TV and digital advertisers in a fragmented streaming marketplace [3]