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ToAuto Launches Global Holiday Crafting Challenge After Viral 12M-View Candle Campaign
Globenewswireยท 2025-11-07 18:24
Core Insights - ToAuto has launched the ToAutoMade Holiday Crafting Challenge, running from October 23 to November 27, 2025, inviting global makers to celebrate creativity during the festive season [1][2][5] Campaign Overview - The campaign follows the success of the previous ToAutoMade "Back to Candle Making" initiative, which garnered over 12 million views and featured over 160 creator videos [1][3] - The Holiday Crafting Challenge encourages participants to share holiday-themed candle-making ideas, including gifting and packaging [2][8] Community Engagement - ToAuto aims to foster a community of modern artisans and hobbyists, emphasizing the importance of craft, reform, and joy [2][5] - The initiative allows makers to showcase their work on social media platforms like TikTok, Instagram, and YouTube using the hashtag ToAutoMade [9] Tools and Products - ToAuto offers professional-grade tools, such as the Wax Melter Series, designed for both small-batch artisans and professional studios, with capacities ranging from 1.5L to 30L [11][12] - The Metal Melting Furnace is also gaining popularity, enabling makers to craft custom metal pieces safely and efficiently [14][15] Social Responsibility - The "ToAuto That Matter" program supports underrepresented creators, having sponsored over 119 makers and hosted 10 community workshops [16][17] - The company emphasizes that creativity should be accessible and amplified through community support and opportunity [17] Seasonal Significance - The Holiday Crafting Challenge is positioned as a celebration of creativity and craftsmanship, encouraging makers to reconnect with the joy of creating during the holiday season [18][19]