Core Insights - TomTom has launched its ADAS SDK, a modular and lightweight toolkit aimed at providing high-quality ADAS map data for predictive driver assistance systems, catering to the needs of software-defined vehicles [1][5] Group 1: Product Features - The ADAS SDK serves as a gateway to TomTom's Orbis map data, allowing automotive OEMs to efficiently integrate safety, comfort, and efficiency features into vehicle control systems, thereby reducing development time and costs [2] - The SDK addresses compliance needs for manufacturers entering new markets, offering a streamlined solution that simplifies integration and accelerates vehicle certification processes [3] - Utilizing TomTom Orbis map data, the SDK generates predictive paths with attributes like speed limits and traffic signs, enhancing vehicle capabilities for adaptive lighting and lane-keeping assistance [4] Group 2: Market Context - As automotive OEMs move towards L2+ driver assistance and higher automation levels, they encounter challenges in scaling these capabilities efficiently, which the ADAS SDK aims to mitigate [2] - The transition to automated driving emphasizes the importance of a vehicle's ability to anticipate road conditions, which the ADAS SDK facilitates through its predictive features [5]