Product Update - Snapchat launches 'Topic Chats' for public conversations [1]

Core Insights - Snapchat is launching a new feature called "Topic Chats" to facilitate public conversations among users, allowing discussions on various topics from sports to reality TV shows [1][4] - The feature aims to enhance user engagement by enabling users to see which Topic Chats their friends have joined, promoting common interests [3] - Topic Chats will be moderated using LLM technology and safety measures to ensure adherence to community guidelines, with users able to report inappropriate content [2] Feature Details - Topic Chats will allow users to chat about current events and interests while maintaining privacy, as profiles remain hidden from non-friends [1] - Users can join Topic Chats through a prominent "Join the Chat" button on Stories or Spotlight videos, with messages retained for up to five years [7] - The feature is inspired by user interactions in public comments on Spotlight, indicating a demand for more public conversation options [4] User Engagement - Snapchat reports that users create billions of Snaps daily, indicating a strong engagement level within the platform [5] - The introduction of Topic Chats is expected to further enhance user interaction by surfacing related Spotlight videos alongside chat messages [3]