Core Insights - ONNIT, a health and wellness brand owned by Unilever, successfully migrated its subscriber base to Ordergroove and Shopify with a 99.6% success rate and no downtime [1][2] Group 1: Technology Integration - The integration of Ordergroove and Shopify provides ONNIT with a scalable tech stack that enhances its subscription model and allows for profitable recurring revenue [2][4] - This new tech foundation enables ONNIT to implement data-driven strategies, such as prepaid models and A/B-tested promotions, which aim to boost customer lifetime value [4][5] - The migration reflects a broader trend among enterprise brands moving away from custom-built systems to integrated platforms that support efficient scaling and profitable growth [6] Group 2: Customer Experience and Growth Strategy - ONNIT has revamped its brand experience with a focus on conversion-oriented user experience, making subscriptions central to its growth strategy [3][4] - The new system allows ONNIT to enhance customer experiences by providing more flexibility and personalized options, thereby fostering long-term relationships and loyalty [5][6] - The partnership with Ordergroove exemplifies how leading brands are prioritizing customer experience as a key driver of growth [6] Group 3: Industry Context - Ordergroove is recognized as a market leader in subscription technology, enabling brands to shift from one-time transactions to profitable recurring relationships [8] - The collaboration between ONNIT, Ordergroove, and Shopify highlights the importance of leveraging advanced technology to meet evolving consumer demands in the subscription economy [6][8]