Total price display feature
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ABNB's Price Display Feature Boosts Transparency: Time to Hold Stock?
ZACKS· 2025-04-22 15:45
Core Viewpoint - Airbnb is implementing total price display as the default setting for all guests globally to enhance pricing clarity and improve booking decisions across its platform [1] Group 1: Pricing and Features - The new pricing format will show the total cost of a stay, including all fees before taxes, directly in search results [1] - Enhancements for hosts include pricing tools such as discounts and promotional features, with over two million hosts utilizing the "similar listings" tool for price benchmarking [2] - Airbnb has introduced guest-facing tools like search tips to highlight savings opportunities through longer stays [2] Group 2: Product Updates and Growth - The recent update is part of a broader effort to refine guest and host experiences, with over 535 features and upgrades rolled out in recent years [3] - Enhanced search functionality and merchandising have made it easier for users to discover suitable stays, leading to higher conversion rates [4] Group 3: Financial Performance - In Q4 2024, Airbnb reported revenues of $2.5 billion, a 12% year-over-year increase, with Gross Booking Value reaching $17.6 billion, up 13% year-over-year [5] - Nights and Experiences Booked increased by 12% to 111 million [5] Group 4: Stock Performance and Guidance - Airbnb shares have declined 15.1% year to date, outperforming the broader industry and peers, which saw declines of 20.1% to 42.9% [6] - For Q1 fiscal 2025, Airbnb projects revenues between $2.23 billion and $2.27 billion, reflecting a year-over-year increase of 4% to 6% [7] - The Zacks Consensus Estimate for earnings in Q1 fiscal 2025 is 25 cents per share, indicating a year-over-year decline of 39.02% [8]